At our First Four Expert Summit in October 2022, January, March 2023, and July 2023 we had...
When I first had the idea for The Expert Summit, I sat down with my financial team and did the math. The numbers we’d seen over the last 3 years completely SHOCKED me...
I’ve heard from so many of our Expert Summit Alumni, and one thing is clear. This was one of the best events most had ever attended.
So I know my mission struck a chord...
In my career, I’ve built an incredible business & team here at Lurn. I’m so proud of everything we do and how many people we’ve helped. But for most of my career, I’ve helped people who were just getting their businesses started.
In 2022, it hit me like a BRICK WALL...
I’ve mastered SO many skills over the years, and built such a DEPTH of knowledge - that I can really help the NEXT level of Entrepreneurs. I have so many systems, strategies and frameworks!
So I selfishly created The Expert Summit for 3 reasons...
Even though my reasons may be selfish, what I love is that everyone can truly benefit from coming to this event! It’s a true WIN-WIN.
What made The Expert Summit such a MASSIVE success is simple. We covered ADVANCED topics.
We made sure that everyone in the room had a BASELINE knowledge.
For Expert Summit 5, I want to make sure that everyone in the room can HELP EACH other and bring value to one another. So, unfortunately that means we have to have a minimum REVENUE requirement.
You must be doing at least $500,000 a year to even meet the criteria to come to this event - although at our first event, MOST were 7-figure earners*.
This way - because everyone in the room is a successful marketer, the NETWORKING opportunity is truly UNMATCHED,
Simple. I want to do business with you in the future. I want you to get to know me. I want you to trust me. So, what have we learned in marketing?
I don’t have anything to hide. I want to create a risk-free environment to connect with you. I want to create so much value for everyone who attends that doing business with one another just becomes natural.
That’s it. That’s my simple goal.
Nothing is more important for scaling than having SCALABLE funnels that convert. And nothing has revolutionized HOW we build and optimize these funnels than the rise of artificial intelligence in 2023.
VSLs. Webinars. Sales Letters. Summits. Challenges.
We’ve done them all. And now AI is completely changing the game.
We’ll look at your niche, your target audience, your products and decide which funnel is the best for you.
But, when discussing funnels, too many people forget that there are different “kinds” of funnels. Many businesses get obsessed with just PAID MEDIA funnels that you leave amazing profit centers completely untapped - like your EMAIL List and your SALES Team...
Well, not for long...
Meet the Funnel Triangle...
If you’re an information marketer, your absolute highest ROI traffic is your Email list.
But way too many marketers sleep on their Email list. Instead, they’re only focused on scaling and buying new traffic. All while nearly 100% profit from their list is sitting right under their nose!
During this session, we’ll cover the most advanced techniques, including an analysis of our top-converting campaigns. We’ll also do a DEEP-DIVE into how we’re using AI right now to simplify so many of our processes and optimize our email marketing campaigns.
We’ve used these techniques to generate multiple 6-figures per month in pure profit.
We’ll go in-depth on...
If you want to scale your information business as quickly as possible, it’s absolutely vital that you build a funnel that can be monetized with ads.
Fortunately, numerous new AI tools have totally revolutionized HOW we build funnels as well as how we optimize them. The game has TOTALLY changed in 2023, and we’re tracking and analyzing every single new AI trend.
We’ll reveal the 2 types of funnels that we find are the best for scaling to paid advertising.
We’ve found this to be the easiest way to add ZEROS to our business’s revenue. The fastest way to scale is finding the right campaigns that you can buy traffic from Facebook, YouTube, and Google for.
Once your funnels are set and tested, it’s time to SCALE your business. On Day #2 (October 25th), I will walk you step-by-step through my “Pentagon of Scale.”
It’s the EXACT system I used to scale my own business to $30 million per year.
The second part of day 2 is all about DIALING up your traffic. The challenge with traffic is that most information marketers think very unilaterally about it.
Many marketers are trying to find the ONE perfect traffic source and scale.
Well, that’s risky and it’s also not the best way. During Day #2 of the Expert Summit Mastermind, we’re going to DEEP into the 3 best sources for scaling your traffic.
We’ll also do DEEP-DIVES into exactly how the industry’s top experts are leveraging AI to dramatically increase their traffic through paid ads, organic, and much more!
We all know the fastest way to scale a business is to attract more customers and grow your audience.
We’ll turn the traffic tap on and you can dial it up and down as much as YOU want - regardless of the cost! Day #2 is all about helping you skyrocket your traffic and acquisition.
Scaling a business is simply not possible without some MAJOR shifts in Mindset. This is something I wish I had learned much sooner in my career. I could have saved myself countless headaches - not to mention millions of dollars.
Taking your business to 8-fgures requires so much more than just “working more.” Believe it or not, to reach 8-figures you should be working LESS. That’s the goal of this session.
We’ll dive DEEP into how to change your thinking so you can scale your business holistically without completely BURNING OUT.
"For our team, scaling was all about changing our thinking..."
I’m going to lay out my EXACT 5-point framework that I used to scale my information business to $64.8 Million in sales in just 3 years.
I’m revealing it all. The combination of paid ads, simple funnels, and scaling systems I used to turn Lurn into a $30 million per year business. I’ll reveal my exact timeline and roadmap for taking an information business from 0 to 8-figures, while showing you EXACTLY what to focus on and what to ignore...
Most of us have thought at least one of these at some point...
As entrepreneurs, we never admit these things out loud, but we’re almost all thinking them. Heck, there was a time in my career when I was thinking all 5 at the same time.
That’s why I created this master session.
In this session, I’ll dive DEEP into...
One of the industry’s top EXPERTS on AI will be joining us for an incredibly powerful session.
This year, he used 100% AI to build a 100,000 person following on social media. In this session, he’ll walk you through EXACTLY how he did it.
Don’t just take my word for it, his numbers speak for themselves. In less than ONE MONTH, he was able to add…
In this session he’s going to go through everything from his concept, how he mapped this out, the EXACT AI tools he used, and how we measured his data and success.
This is absolutely GROUND-BREAKING stuff…
“Shorts” are absolutely everywhere in 2023 (and will be in 2024). Every social media platform from Instagram, Facebook, YouTube and more have copied the success of TikTok’s “short-video” format.
Make no mistake, there is no faster way to grow an organic audience now than with these videos.
And no, you don’t have to be dancing on TikTok or lip synching to go VIRAL and grow your audience. In this session, we’re bringing in an EXPERT to show you exactly how he’s SCALED his audience with viral short videos…
All without showing your face! He’ll cover…
If you’re looking to grow your audience at all in 2024, you need to be at this session.
Day 3 is all about Profit Multiplying.
Most businesses in the information marketing space barely break even on their front end offers (most actually LOSE money in their funnels). Between all the costs of running a business - breaking even is actually a incredible achievement!
During day #3, we’ll show you how to take what you’ve built and RAPIDLY scale with the right balance of organic traffic, sales, and team building.
With the help of AI, we’re able to speed up many of the traditional processes we’ve used for scaling and profit multiplying. We’ll go deep on how AI is totally changing the game and streamlining many of our processes.
We’ll show you exactly how to build a sales team that’s compliant, ethical, moral, and does a superb job representing your mission by enrolling your students into amazing backend offers.
This is the day of PROFIT & ROI.
"Nailing this process has made advertising much more profitable for our team."
I’d NEVER embraced organic traffic until just a few months ago.
Now, I’m getting over 16 million views a month 100% organically.
The thing about business now is that consumers are not really buying from BUSINESSES anymore, they’re buying from BRANDS. Especially the younger generations, they want to know the PERSON behind the product.
BRAND is important.
...and the BEST way to build brand is through SOCIAL MEDIA...
When a recession hits, branding is more important than ever. So, how do you do use social media to build strong brands, increase conversions and build HUGE warm audiences (for your ads)?
It’s all about Shorts, Reels & TikToks!
In this session, you’ll learn how to use 45-second videos to get people to fall in LOVE with you, and go completely viral every day.
Come learn the exact formula we’re using right now to get 16M+ views a month.
An efficient and ethical sales team is one of the most effective ways of scaling your revenue. During this session, we’re going to talk to the MASTER of sales teams to learn how to build amazing sales teams...
You’re going to learn...
We’ll make sure to cover the EXACT metrics you need when building a sales team. Let’s turn your sales team into a data center and scale!
Anik will explain exactly how he’s built the best team he’s ever had during his 20+ year career, and what he believes is one of the best information marketing teams on the PLANET.
One of his simple rules is that he NEVER hires for potential, he only hires for EXPERIENCE.
He’ll explain this controversial take, and why it has helped him propel his business to record numbers.
Anik will also show you his exact hiring strategy.
One hint: he never posts on job sites or uses a job board whatsoever. He has his own unique formula that helps him find the absolute best people that are completely self-sufficient in their positions.
With the perfect team in place, you can finally step out of your business!
Just take a look at some of the high-profile attendees we already have and we’re adding more every single day. But, we have a MAX of 120 that we can and will take. If you want to join you better get your application in ASAP!
We’re very intentionally creating an environment that facilitates networking and partnerships. Our goal is to create connections and friendships that last a life-time. Our goal is also to help you arrive and immediately “find revenue” that makes this entire Event an infinite ROI for you!
This is networking at the next level because you will know that EVERYONE in the room is a Power Player.
You won’t have to worry about anyone in the room that is NOT bringing value!
There’s no way around it - the economy is WEIRD right now. People are getting more worried by the day.
You might yourself be facing...
It’s completely natural if you’re starting to get worried.
Here’s the thing: We’re here to tell you that while many people are hurting right now in the information marketing world, there are still plenty who are CRUSHING it.
...They’ll be at this event!
Instead of listening to those who are worrying and spreading fear, why don’t we take the time and LEARN from the people who are excelling right now?
That’s the entire goal of this event.
We want you to come and...
We can do ALL of this during this economy - and each of our sessions is designed specifically with that in mind.
Don’t let this economy stop you.
The only thing we ask is that you apply and see if this event is right for you. If you meet the criteria, we have no doubt this event can change your business and change your life!
Anik is pulling out all the stops for his VIP guests. You will walk on a red carpet. Everyone who attends will get an exquisite experience. This is kicking off a whole new brand for us (The Expert Summit) and we promise this is going to be memorable.
Even if you just want to come and have fun - this is the event for you!
Those who attend will have full access to:
All with other extremely successful entrepreneurs.
Let’s have some damn FUN, and dramatically grow our businesses together!
This is an extremely exclusive event. Only 120 people will be in attendance LIVE at The Lurn Center in Rockville, MD.
To Criteria Needed*...
We’re bringing the world’s greatest information marketers together under the same roof.
No zooms, no webinars - the entire event is LIVE.
If you meet this criteria, click below to submit your application. Someone will be in touch with you within the next 24 hours to tell you if you meet the criteria for the next step.
The next step will be a phone conversation with a member of the Lurn Team. We want to make sure this event is the right fit for you and that you’ll get the most out of The Expert Summit.
Finally, you’ll receive an official invitation to the event.
This event is not about just watching content. It’s about connecting, solving problems, and meeting face-to-face with fellow entrepreneurs. You don’t do that over Zoom - you do that face-to-face.
For future Expert Summit events we may have a virtual option. But at this level - everyone must attend in person.
The event will be held from 9am to 5pm each day - Tuesday, Wednesday and Thursday.
The Expert Summit will be held at the state-of-the-art Lurn Center in Rockville, MD.
While the event is free, you are expected to cover the costs of your travel and hotel.
Because space is so limited, every participant will need to individually complete a form. Simply being a business partner or spouse does not automatically mean they meet the criteria to attend.
Yes, if you meet the requirements you can directly refer someone and they will receive special consideration.
Even if you can not attend these dates, we recommend you fill out a form for future events.
We are equidistant to BWI, DCA, and IAD. All 3 are easily accessible.
Located just outside Washington, D.C., this beautiful 26,000 sq ft facility was built specifically for events like THIS.
Join us to learn and network in our fully equipped auditorium, conference rooms, and training rooms during this 3-day event.
Each space features state-of-the-art audio-visual, lighting and sound systems.
We’re easily accessible from anywhere in the DC Metro Area. Just 1/4 mile off exit 8 on I270, and 1.4 miles (20 min walk) from Shady Grove Metro Station.