Anik and Lurn’s results are not typical. Background, education, and effort may affect your experience. Information shared here is not a guarantee of success but an example of how its strategies work. Your results may vary.
At our First Five Expert Summit Events in 2022, 2023 and 2025...
We Gathered Over 600 of the World’s top Expert Entrepreneurs...
Our events had multiple 8 and 9-figure Entrepreneurs in attendance...
People traveled from across the globe to attend and network...
"If you’re on the fence about coming, don’t waste your time. Don’t miss the opportunity to surround yourself with the right kind of people & information to scale your business to the next level..."
"I’ve been running webinars for a LONG time, but getting the advanced strategies have been fascinating. It’s nice to be in a room with experts who know what they’re doing, & are doing big things..."
"Just with the connections I’ve made, in addition to the knowledge being dropped by Anik and the panelists, it’s hard to quantify just how much impact this can have on my business..."
"I’ve been to lots & lots of events in the past 25 years, & this is absolutely one of the top level events I’ve ever attended. I love what Anik is teaching us, he’s really opening his playbook..."
"It’s incredible that Anik opens the doors to his business, pulls back the curtain, & shares everything. Coming to <em>The Expert Summit is one of the best decisions I’ve made in a long time..."
"The people in this room are playing the game at a whole different level. They’re doing business at a whole different scale. The environment here allows you to up-level yourself..."
Disclaimer: All attendees have existing online businesses. Their results have not been independently verified. Any claims they make regarding the impact this summit can have on their business can not be substantiated.
Disclaimer: All attendees have existing online businesses. Their results have not been independently verified. Any claims they make regarding the impact this summit can have on their business can not be substantiated.
and More Coming...
Expert Businesses ONLY
(Courses, Coaching, Consulting Agency & SAAS)
By Application ONLY
Must Attend Event LIVE - No Virtual Option...
A couple years ago when I first had the idea for The Expert Summit, I sat down with my financial team and did the math. The numbers we’d seen over the previous 3 years completely SHOCKED me...
I Had Done $64.8 Million in Sales in a 3 Year Window…
I Spent $10.1 Million On Paid Ads PROFITABLY in a 12 Month Window…
I’ve Managed an Email List of Over 665,000 Names
We Brought In Over 636,073 Webinar Registrations in a 12 Month Window…
I Got 1.7 Million+ Clicks From My Advertising!
While plenty of marketers tout their numbers, I rarely saw anyone showing others how they achieved them.
That’s what led to the creation of The Expert Summit…
An event for founders to network and share what’s working in their business right now.
Anik and Lurn’s results are not typical. Background, education, and effort may affect your experience. Information shared here is not a guarantee of success but an example of how its strategies work. Your results may vary
We’ve heard from so many of our Expert Summit Alumni, and we keep hearing one thing over and over again…
This was one of the best events most had ever attended.
So I know my mission struck a chord.
In my career, I’ve built multiple business & one of the best teams in the industry. I’m proud of everything we accomplished and how many people we’ve helped. But for most of my career, I’ve helped people who were just getting their businesses started.
In 2022, it hit me like a BRICK WALL...
I had mastered SO many skills over the years, and built such a DEPTH of knowledge - that I could really help the NEXT level of entrepreneurs. I have so many systems, strategies and frameworks!
So I selfishly created The Expert Summit for 3 reasons...
To Connect & Network with The SMARTEST Minds In Information Marketing…
To Learn The HURDLES & Challenges Advanced Marketers Face So I Can SOLVE Them…
And To Create Awareness & Buzz About This Brand-New Powerful Mastermind I’ve Launched - Board of Experts...
Even though my reasons may be selfish, what I love is that everyone can truly benefit from coming to this event!
It’s a true WIN-WIN.
You must be an Expert growing an online business to come to this event - although at our first event, MOST were 7-figure earners*.
This way - because everyone in the room is a successful marketer, the NETWORKING opportunity is truly UNMATCHED.
And everyone who attends has the potential to walk away with that ONE THING that could transform their business.
Disclaimer: All attendees have existing businesses generating at least $500,000 per year. Their results have not been independently verified. Any claims they make regarding the impact this summit can have on their business can not be substantiated.
When it comes to marketing, there really isn’t much new anymore.
Every strategy, every framework and every system is just an extension or derivation of principles that have worked for decades, long before the internet.
Don’t get me wrong… these variations and tweaks to tried-and-true strategies can be incredibly powerful.
But you need to understand the fundamental frameworks first. That’s where these come in…
Scaling should NOT be complicated. When you get your foundation right, it should be a seamless step by step process.
You’ll discover the 5 main components needed to build a profitable information business in 2025 and beyond, including:
The 4 CORE Offers Needed to Scale a Business In 2025...
My Foolproof Blueprint to Convert Your Prospects into Loyal Buyers…
How to Implement "Omni-Presence" And Skyrocket Your ROI…
The 3 Pillars of a High-Octane, Cost-Effective Team that Helps You SCALE…
And Much More...
Building a funnel is easy. Unfortunately, it’s also not enough. Not if you want to actually be profitable in your business. And certainly not if you want to scale it.
The good news is there’s a series of key steps you can follow to build your business the right way from the start.
I call it The Expert Model and it’s helped me and countless others build 7-, 8- and even 9-figure businesses with high profit margins.
With The Expert Model, you’ll discover:
How to Build a Traffic-Friendly Funnel That Can Be Profitable Out of the Gate
When to Stop Scaling Vertically and Focusing on New Products
The Powerful Strategy I Used to TRIPLE My ROAS Within 90 Days
And Much More...
Our goal with each and every Expert Summit is to make sure every founder who attends walks away with a clear understanding of how to apply these concepts to their business…
And with a very specific set of actions to take when you leave to plow through roadblocks and scale your business.
Day 1 is all about establishing a firm foundation from which to scale your business and creating immediate networking opportunities with other Experts.
You’re going to spend the next few days getting to know your fellow founders, so we want you speaking the same language when you talk about ways to help each other.
Today will dive deeper into the two core principles above… the Pentage of Scale and the Expert Model. But we’re also going to spend most of the day showing you how Super Low Ticket Funnels help to drive growth.
You may think you know exactly what you should be doing next to take your business to the next level. But by the end of day 1, you may realize you were moving in the wrong direction or focusing on the wrong things in the past.
I can say this because I’ve seen it happen at every Expert Summit we’ve held.
Anik Singal, Founder of The Expert Summit and Board of Experts will kick us off with his keynote presentation.
Over the past year, the market has shifted dramatically. Ad costs are up, conversions are down and getting attention is at a premium.
The market is also more sophisticated now.
Not only don’t bold, ridiculous claims not work as well anymore – they can also get you in big trouble from a compliance perspective.
That’s where super low ticket offers come in.
You don’t need to make unrealistic promises to sell products for less than $10…
But you DO need to make sure you have the right funnel in place to build a profitable business.
Anik will be breaking down exactly what it takes to build an Expert Empire, starting with super low ticket offers.
We’ll have a bunch of our Board of Experts members in attendance and one thing they believe in is leading by example.
Some of our top experts will help lead round table discussions in our popular speed networking format.
This icebreaker is a great opportunity to dive in, share why you’re here and start making connections that could help drive your growth in 2025 and beyond.
You’ll start getting to know some of our successful Experts right out of the gate, with presentations dialed in to help you build your Expert Empire from super low ticket funnels.
This afternoon session will include one profit-driving strategy after another, including:
Colton Havens: The Low-Ticket Masterclass Empire: Building a $7 Frontend Funnel
Rocio Arroyave-Egipciaco: The $5 Challenge That Generated Six Figures: Complete Funnel Breakdown
Brendan Kelly: How to Create a $10,000+ Offer That Practically Sells Itself
We’ll finish up this session with an Expert Panel including a Q&A with our speakers about how to build super low ticket empires.
Once your funnels are set and tested, it’s time to SCALE your business. On Day #2 (October 25th), I will walk you step-by-step through my “Pentagon of Scale.”
It’s the EXACT system I used to scale my own business to $30 million per year.
Anik and Lurn’s results are not typical. Background, education, and effort may affect your experience. Information shared here is not a guarantee of success but an example of how its strategies work. Your results may vary.
The second part of day 2 is all about DIALING up your traffic. The challenge with traffic is that most information marketers think very unilaterally about it.
Many marketers are trying to find the ONE perfect traffic source and scale.
Well, that’s risky and it’s also not the best way. During Day #2 of the Expert Summit Mastermind, we’re going to DEEP into the 3 best sources for scaling your traffic.
We all know the fastest way to scale a business is to attract more customers and grow your audience.
We’ll turn the traffic tap on and you can dial it up and down as much as YOU want - regardless of the cost! Day #2 is all about helping you skyrocket your traffic and acquisition.
In 2024, Anik launched a brand new book focused on compliance, Don’t Say That.
This book lit the fuse on a brand new business empire, all from a simple $7 book offer.
In this talk, you’ll learn exactly what it takes to create a book funnel that converts like crazy, including:
How to create an offer so good, you’ll have people buying MULTIPLE books
What your funnel needs to include to maximize your ROAS on day one
Key metrics you need to hit and when you’ll know it’s time to scale your ad spend
Whether you’re a course creator, coach, consultant or SaaS owner, the steps from $100k to $10M and beyond are essentially the same.
The key is understanding where you are now and what steps you should be taking next.
Everyone in the room will be at a different place in their business-building journey…
This presentation will guide you through the Expert Scale Model Anik has used to build his businesses and now taught to hundreds of info business Experts.
Now, it’s your turn to apply it to your business.
Get ready for THE Laurel Portie.
Laurel has become the go-to coach for Facebook Ads in the info publishing space, especially with low ticket and super low ticket funnels.
She’s also a brand new member of the Board of Advisors helping to lead our Board of Experts community.
Laurel is going to pull the curtain back and show you her powerful Facebook ads system and how to get the most out of your ad spend.
Whether you’ve already got a media buyer or you’re trying to do it on your own, you don’t want to miss what Laurel reveals.
If you’ve ever thought you can’t get started with Facebook ads without a big budget, think again.
Media buying expert Shant Yegparian will walk you through his powerful $20 Facebook ads strategy.
When you’re selling super low ticket products, you need to start seeing sales fast AND you need to be able to manage split tests without spending thousands of dollars.
Shant has been successfully running low ticket funnels for some of the biggest Experts out there, including Anik, and he’ll show exactly what he’s doing with paid traffic funnels right now.
Any event held in 2025 that doesn’t include AI is leaving its attendees behind.
Day 3 of The Expert Summit will take you behind the scenes of our Experts and how they’re using AI in their businesses right now.
We’ll introduce you to cutting edge AI applications and how to integrate these tools into your workflows and business.
We’re not going to give away too much about these sessions ahead of time, but here’s a sneak peek at who you’ll hear from…
Eddie’s agency, BAD Marketing, has quickly become one of the go-to full stack marketing agencies for both Expert and eCom businesses.
He’ll be giving the Keynote on Day 3, walking you through the keys to running an agency that’s building dozens of businesses.
You’ll get a chance to take a trip behind the scenes with one of the top agency founders and marketers out there right now.
Jeff is known across the info pub space as The Savage Marketer and has been taking the marketing world by storm for the past few years.
Over the past year, Jeff has become one of the leading experts in building AI-powered marketing tools. His AI Copy Tools are now being used by hundreds of business owners to create viral social posts and videos, create offers that convert like crazy, and write full sales pages in minutes, not days or weeks.
He’ll show what he’s doing inside his business right now with AI and how you can quickly use the same strategies and tools to scale your business.
Molly is a digital growth strategist and in-demand speaker who specializes in creating authentic video content. She’s also an expert at social and chat automation marketing to skyrocket client sales.
She’s been on stage at some of the biggest marketing events in our industry, and now she’ll be sharing some of her top secrets at The Expert Summit.
The Expert Summit wraps up for non-Board of Experts members after a late lunch on Day 3.
That’s when we’ll take a deeper dive into AI and how to use it to take your business to the next level.
The past 2+ years was essentially Phase 1 of AI implementation, where marketers and founders starting using prompting and prompt sequences to write copy, create videos and streamline marketing and business operations.
In this session, our Experts will reveal Advance AI techniques you can use to automate entire roles and functions throughout your business.
This isn’t about firing your team either...
This is about enabling yourself and your team to work more efficiently than you ever thought possible. When you can do that, you can start focusing on other ways to scale and optimize your business.
"Knowing the little tips, tricks, and strategies of the world’s greatest marketers. I can level up my game 10x now..."
"There’s no reason to even second guess coming to this event. For me, half of the value is on the content, but the other 50% is just the networking..."
"In the first hour of the first day
I took away as much value as I needed.
It’s a no-brainer, Anik will deliver..."
Disclaimer: All attendees have existing businesses generating at least $500,000 per year. Their results have not been independently verified. Any claims they make regarding the impact this summit can have on their business can not be substantiated.
and More Coming...
Just take a look at some of the high-profile attendees we already have and we’re adding more every single day. But, we have a MAX of 300 that we can and will take. If you want to join you better get your application in ASAP!
We’re very intentionally creating an environment that facilitates networking and partnerships. Our goal is to create connections and friendships that last a life-time. Our goal is also to help you arrive and immediately “find revenue” that makes this entire Event an infinite ROI for you!
This is networking at the next level because you will know that EVERYONE in the room is a Power Player.
You won’t have to worry about anyone in the room that is NOT bringing value!
There’s no way around it - the economy is WEIRD right now. People are getting more worried by the day.
You might yourself be facing...
Stalled revenue...
Increasing ad costs...
Falling conversions...
Lower engagement rates...
Increasing refunds...
It’s completely natural if you’re starting to get worried.
Here’s the thing: We’re here to tell you that while many people are hurting right now in the information marketing world, there are still plenty who are CRUSHING it.
...They’ll be at this event!
Instead of listening to those who are worrying and spreading fear, why don’t we take the time and LEARN from the people who are excelling right now?
That’s the entire goal of this event.
We want you to come and...
Learn best practices for your business...
Find new ideas you can use ASAP...
Discover new funnels you can build...
Find new traffic resources...
How to scale your traffic...
Ways to increase your ROI...
Find new leads for your business...
Boost the 30, 60, and 90-day value of your customers...
Improve customer satisfaction...
Get better results for your customers...
We can do ALL of this during this economy - and each of our sessions is designed specifically with that in mind.
Don’t let this economy stop you.
The only thing we ask is that you apply and see if this event is right for you. If you meet the criteria, we have no doubt this event can change your business and change your life!
We’re pulling out all the stops for to attract the top Experts and founders.
Even if you just want to come and have fun - this is the event for you!
Those who attend will have full access to:
Amazing Networking Opportunities & Cocktail Parties…
Fully Catered Lunches
Award Ceremonies for Presenters and Attendees…
Our Signature “Dave & Busters” Party – an Expert Summit Tradition
Plus, We’ll Wrap Up the Board of Experts Private Event With an Afternoon at a Local Ranch
This event is unlike any other…
Filled with other extremely successful entrepreneurs.
Let’s have some damn FUN, and dramatically grow our businesses together!
This is an extremely exclusive event. Only 200 people will be in attendance LIVE
The Criteria Needed*...
Have an existing Expert Business or expertise-based service business with revenue
Submit an application and be accepted by a member of our concierge team.
Be able to attend the event LIVE. There will be no virtual event.
We’re bringing the world’s greatest information marketers together under the same roof.
No zooms, no webinars - the entire event is LIVE.
If you meet this criteria, click below to submit your application. Someone will be in touch with you within the next 24 hours to tell you if you meet the criteria for the next step.
The next step will be a phone conversation with a member of the Lurn Team. We want to make sure this event is the right fit for you and that you’ll get the most out of The Expert Summit.
Finally, you’ll receive an official invitation to the event.
This event is not about just watching content. It’s about connecting, solving problems, and meeting face-to-face with fellow entrepreneurs. You don’t do that over Zoom - you do that face-to-face.
For future Expert Summit events we may have a virtual option. But at this level - everyone must attend in person.
I’ve been an entrepreneur for 20+ years now. In that time, I’ve seen it all.
In my career, I’ve built an incredible business & team. I’m so proud of everything we do and how many people we’ve helped. But for most of my career, I’ve helped people who were just getting their businesses started.
Then, it hit me…
I’ve mastered SO many skills over the years, and built such a DEPTH of knowledge - that I can really help the NEXT level of Entrepreneurs. I have so many systems, strategies and frameworks!
I had my team look back at the numbers in a 3-year window. Honestly, they totally SHOCKED me…
$64.8 Million in Sales in a 3 Year Window...
Spent $10.1 Million On Paid Ads PROFITABLY in a 12 Month Window...
Managed an Email List of Over 665,000 Names...
Brought In Over 636,073 Webinar Registrations in 12 Months Window...
Got 1.7 Million+ Clicks From Advertising!
Now, I’m revealing the exact systems, frameworks, templates and strategies we’ve used to get there!
I’ve been an entrepreneur for 20+ years now. In that time, I’ve seen it all.
In my career, I’ve built an incredible business & team. I’m so proud of everything we do and how many people we’ve helped. But for most of my career, I’ve helped people who were just getting their businesses started.
Then, it hit me…
I’ve mastered SO many skills over the years, and built such a DEPTH of knowledge - that I can really help the NEXT level of Entrepreneurs. I have so many systems, strategies and frameworks!
I had my team look back at the numbers in a 3-year window. Honestly, they totally SHOCKED me…
$64.8 Million in Sales in a 3 Year Window...
Spent $10.1 Million On Paid Ads PROFITABLY in a 12 Month Window...
Managed an Email List of Over 665,000 Names...
Brought In Over 636,073 Webinar Registrations in 12 Months Window...
Got 1.7 Million+ Clicks From Advertising!
Now, I’m revealing the exact systems, frameworks, templates and strategies we’ve used to get there!
We’ll have an informal pre-event meetup the evening of April 28th for anyone getting into town early.
Then, we hit the ground running on the 29th and go each day from 8:30 am to about 5:30 or 6:00 pm before breaking for our evening events and entertainment.
We’re taking over the historic Pittman Hotel in Dallas, Texas from April 29th to May 2nd. No, really… we’ve set aside every room in the hotel and the event space and our goal is for the entire hotel to be focused on making The Expert Summit 6 the best event we’ve ever had!
Yes, this is not a free event. You’re going to be networking with and learning from some of the top Experts in the game today.
You’re also going to be treated to your meals and some amazing evening networking and entertaining events.
But given everything included, this is also one of the most affordable events you’ll ever attend. We’re offering some exclusive Early Bird ticket prices, so be sure to request your ticket early to get the best deal!
You can stay wherever you choose, but we’ve reserved every room in the Pittman Hotel for just $250 per night, a great price for a boutique hotel in the heart of Dallas in springtime. You’ll get additional room block information after your registration is confirmed.
Because space is so limited, every participant will need to individually complete a form. Simply being a business partner or spouse does not automatically mean they meet the criteria to attend.
Yes, if you meet the requirements you can directly refer someone and they will receive special consideration.
Even if you can not attend these dates, we recommend you fill out a form for future events.
We are equidistant to BWI, DCA, and IAD. All 3 are easily accessible.
Located in beautiful Sunny Dallas., this beautiful boutique hotel has been reserved exclusively for this event..
Join us to learn and network and even use our conference rooms, and training rooms during this 3-day event.
We’re easily accessible from the Dallas Airport. (Insert info here)
*In certain circumstances, exceptions may be made to these rules.
**Attendees may purchase additional programs at their own discretion.
Copyright © 2025 Lurn, Inc. All rights reserved. Lurn, Inc., is a sales and marketing education and training company. We believe, with education, business leaders can be better prepared to make advertising and investing decisions. Success is dependent on external factors such as implementation and effort of the participating business. We do not make claims on what you should expect to make without training. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.
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